ToW gives you “data credits” — Wallys — everyday for access to your data. ToW enforces your data rights against violators using CCPA and GDPR privacy laws. Wallys are a medium of exchange to track content views in ToW’s ecosystem, beginning with a native social network. Wallys are good currency, widely distributed with stable market-priced exchange-rates.
Payments to buy ads in the ToW ecosystem are settled in Wallys. Therefore, as businesses allocate budgets for ads on ToW, they pay dollars to buy Wallys from you.