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Control data. Know its true worth.

You share data with internet platforms without getting its value in return. Tree of Wally - or ToW - makes getting the value in your data easy. 

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How ToW works.

ToW gives you “data credits” — Wallys — everyday for access to your data. ToW enforces your data rights against violators using CCPA and GDPR privacy laws. Wallys are a medium of exchange to track content views in ToW’s ecosystem, beginning with a native social network. Wallys are good currency, widely distributed with stable market-priced exchange-rates.

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Financial leverage in your pocket.

Payments to buy ads in the ToW ecosystem are settled in Wallys. Therefore, as businesses allocate budgets for ads on ToW, they pay dollars to buy Wallys from you.