ToW gives you “data credits” — Wallys — everyday for access to your data. ToW enforces your data rights against violators. Wallys are a medium of exchange that rewards creators and developers in our ecosystem, beginning on our own native content publishing network.
Payments to buy ads in the ToW ecosystem are settled in Wallys. Therefore, as businesses allocate budgets for ads within ToW, they pay dollars to buy Wallys from you. ToW designed its economy so Wallys are good currency, widely distributed with stable market-priced exchange-rates.